November 27, 2016
Content First design

Content-First Design at Cool Jazz

Here at Cool Jazz Web Design we follow the philosophy of content-first design. What Is Content-First Design? Content-first design is design that is content driven. In other words, you have to know what the content is, BEFORE you start the design process. Many web design companies will throw up a template, […]
October 2, 2016
Tips to Help You Market Your Blog

10 Marketing Tips for Bloggers

1. Select a clean theme Buying a theme doesn’t guarantee quality. Some premium or paid themes have “dirty” code that don’t do you any SEO favors. On the other hand, some “free” themes do a great job. Do your due diligence before selecting. Beware of poorly functioning/performing themes or those […]
September 16, 2016
Blogging Tips for Beginners

Blogging Tips for Beginners

1. Begin with a self-hosted WordPress blog Period. Google loves WordPress. You will love it too. It will pay huge dividends over the course of your blogging career. WordPress is a great CMS with flexible options you can add as you need them. Self-hosting means you are in control of […]
July 19, 2016
blogging works

Does Blogging Really Matter?

Still Not Blogging, Eh? Listen Up! I haven’t beaten the blogging drum in awhile, at least not publicly. Of course I believe in blogging. It works for me, it works for others. Like you, many of my clients come from referrals. The rest are a result of reading my articles […]
April 20, 2015
Mobile-algorithm-Changes-in-Google

Is Google’s Release Tomorrow Mobilegeddon? Not Quite.

Tomorrow, April 21st, Google is rolling out a major update in real time. This update will impact mobile searchers most profoundly — and the sites that they will or will not see in top-page search results. If you are a small business and you want to be seen on mobile, […]
December 7, 2014
Marketing and website statistics

Digital Marketing Statistics for Small Businesses

Census statistics for 2013 showed that 83.8% of all US households had a computer (including desktop, laptop and handheld varieties) and 74.4% of housholds reported Internet Use. Those figures have, undoubtedly, increased in the last year, as have other statistics related to internet and mobile computer usage. Any business that […]
December 6, 2014
Tweak Your LinkedIn for Business Branding

How to Add a Background Photo to Your LinkedIn Profile

Social media is a wonderful way to expand the reach of your business. But making yourself stand out isn’t always easy. Now, LinkedIn is expanding beyond a cookie-cutter profile and is offering a little more personalization. Do you want to make your LinkedIn profile stand out a bit more? Want […]